THE Fan experence studio

We entertain, educate and empower fans through talent-led experiences, inspired by shared passions and cultural moments.

By collaborating with athletes, entertainers, creators, and tastemakers, we turn the unmissable into the unforgettable.

From an iconic Super Bowl event with two-time champion Osi Umenyiora, to George Russell entertaining fans at Silverstone and Fleur East empowering more women to embrace trail running, we’ve crafted over 40 unique experiences, giving fans unparalleled access to the people and passions they love.

  • Off the grid with george russell

    In partnership with Silverstone.

    more info

  • Jason & Osi's super bowl warm up party

    In partnership with NFL UK

    more info

  • how to trail with fleur east

    In partnership with adidas Terrex and Sportsshoes.com

    More info

  • COLIN MURRAY'S 52

    In partnership with Grosvenor Casinos

    More info

  • “I’ve had so many special experiences with Underground Fan Club. My highlight? Hosting an event with sportsshoes.com and adidas, supporting and encouraging more women to trail run. There were so many incredible people in one room, who were there to learn and support each other, whilst having a great time”.

    FLEUR EAST

  • “Underground Fan Club events have their own unique feel about them. They are always such a vibe and I’ve loved meeting like minded people. Receiving a complimentary Vuori running kit at the event led by Charlie Peters was definitely a highlight!

    IMRAN RAI

  • “Underground Fan Club is the real deal! Osi and I had so much fun at our Superbowl Warm Up Party, interacting with real fans who love the sport as much as us. One minute we were talking about the greatest quarterbacks and the next we were trying to beat each other, downing a pint. It was organised chaos at its best and I loved it!”

    JASON BELL

  • “Underground Fan Club host the best experiences! I've turned up to most events on my own and left with great new connections and often new insights into different topics and brands in the fitness and lifestyle space. The best thing about their events is how welcoming they are. Oh, and you never know when you might win some goodies. I won a pair of trainers at the last event I attended! “

    RAMAT TEJANI

  • “Underground Fan Club brings the A list to any event. They excel in content production, ensuring everyone there, including talent and audience has an unforgettable experience. Hosting one of their events is always an honour, I can’t wait for the next one! “

    AIMEE FULLER

  • “Hosting an Underground event is a presenters dream! There was so much energy from the F1 fans and my fellow panellists Kae Kurd and Jolyon Palmer. The star of the show was George Russell, bringing plenty of laughs, gossip from the track and insider knowledge. Definitely a night to remember!”

    LAURA WINTER

  • “I love DJing for Underground Fan Club, the energy is always electric, the fans are great fun and the shows, like the talent, are first class!”

    KRYSTAL ROXX

  • “If you love sport and fitness, Underground Fan Club events are for you. There’s no other place you get access to such great talent in such an intimate environment. A highlight was being bought a pint by 2 x Super Bowl champion Osi Umenyiora!“

    CHIKE NWEKE