OFF THE GRID

Silverstone

A NEW FORMULA FOR F1 FANS

Tasked with engaging Silverstone’s membership club alongside attracting a younger, more diverse fanbase, we created a totally unique event to showcase the man behind the legend: Mercedes driver, George Russell.

With expert hosting from F1 presenter Laura Winter, a voice of experience from former driver and presenter Jolyon Palmer, and witty left-field chat from superfan and comedian Kae Kurd, this was a night that went way beyond the standard Q&A to give fans a different spin on the sport.

From a heated debate over The Top 10 Drivers of All Time, to watching George attempt a drive around the Silverstone track (blindfolded!) 600 lucky attendees were treated to an evening of stories and surprises. Our resident DJ kept the energy high and one lucky winner walked away with a VIP day pass to Silverstone.

We created an environment where George could truly be himself, ensuring he enjoyed the moment as much as the fans. The result? An iconic event in Siverstone’s calendar year and a night for fans that money simply couldn’t buy.

"Getting the chance to be in such an intimate setting with George Russell was a once-in-a-lifetime experience. I got to see a side of him that felt so real and unfiltered - I never knew how funny he is! I’ve joined Club Silverstone now, so I can access more events like this."

Cheryl- F1 fan