The fan experence studio

we entertain, educate and empower fans through talent-driven experiences, inspired by shared passions and cultural moments

  • “I’ve had so many special experiences with Underground Fan Club. My highlight? Hosting an event with sportsshoes.com and adidas, supporting and encouraging more women to trail run. There were so many incredible people in one room, who were there to learn and support each other, whilst having a great time”.

    FLEUR EAST

  • “Underground Fan Club events have their own unique feel about them. They are always such a vibe and I’ve loved meeting like minded people. Receiving a complimentary Vuori running kit at the event led by Charlie Peters was definitely a highlight!

    IMRAN RAI

  • “Underground Fan Club is the real deal! Osi and I had so much fun at our Superbowl Warm Up Party, interacting with real fans who love the sport as much as us. One minute we were talking about the greatest quarterbacks and the next we were trying to beat each other, downing a pint. It was organised chaos at its best and I loved it!”

    JASON BELL

  • “Underground Fan Club host the best experiences! I've turned up to most events on my own and left with great new connections and often new insights into different topics and brands in the fitness and lifestyle space. The best thing about their events is how welcoming they are. Oh, and you never know when you might win some goodies. I won a pair of trainers at the last event I attended! “

    RAMAT TEJANI

  • “Underground Fan Club brings the A list to any event. They excel in content production, ensuring everyone there, including talent and audience has an unforgettable experience. Hosting one of their events is always an honour, I can’t wait for the next one! “

    AIMEE FULLER

  • “Hosting an Underground event is a presenters dream! There was so much energy from the F1 fans and my fellow panellists Kae Kurd and Jolyon Palmer. The star of the show was George Russell, bringing plenty of laughs, gossip from the track and insider knowledge. Definitely a night to remember!”

    LAURA WINTER

  • “I love DJing for Underground Fan Club, the energy is always electric, the fans are great fun and the shows, like the talent, are first class!”

    KRYSTAL ROXX

  • “If you love sport and fitness, Underground Fan Club events are for you. There’s no other place you get access to such great talent in such an intimate environment. A highlight was being bought a pint by 2 x Super Bowl champion Osi Umenyiora!“

    CHIKE NWEKE

What's on?

More experiences will be announced soon. In the meantime, check out our Underground Fan Club shows.

  • PODCAST: CLUB BELLEW

    Join former boxer, Tony Bellew as he talks about everything and anything with a stellar line up of guests including Eddie Hearn, Sam Thompson, Paddy McGuinnes and Carl Frampton.

    Plus, Tony brings Rachael his wife along for the ride as they discuss family life and talk about their personal gripes with each ether in ‘The Bellew Beef’.

    Listen here

  • PODCAST: COLIN MURRAY'S 52 SERIES 1 & 2

    Famous sporting names take on an 'interview' like no other, as Colin Murray asks his guests to leave the questions to chance.

    Guests include Ronnie O’Sullivan, Carl Frampton, San Quek, Chris Wilder, Emile Heskey and many more!

    Listen Here

  • RADIO SHOW: COLIN MURRAY ON BBC RADIO 5 LIVE

    Join us every Sunday 10am-12 on BBC 5live for our sports entertainment show.

    Colin sets up your day of sport and beyond with a Sunday morning mix of special guests, special conversations and special radio.

    Listen Here

  • PODCAST: hack your health with davinia taylor

    Davinia Taylor, author of two number one Sunday Times bestseller’s 'It’s Not a Diet' and ‘Hack Your Hormones’ talks to some of the biggest names in the health and bio-hacking space, as she aims to educate and empower listeners to lead a healthier and happier life.

    Listen here